With the increase in the use of smart phones, tablets, laptops and personal computers than what is necessary, use of social sites for long, unbelievable hours is on the rise. These social sites are no longer just ways to connect with your friends but also an opportunity, a door, to be more appropriate into the digital world that enables you to know about everything that goes around all over the world, with the latest news of international importance to the latest collection available at Zara, you have the whole world at your feet. Businesses advertise and grow themselves with the help of these sites. These sites are the perfect tools for businesses to get an insight into the tastes and preferences of the customers they wish to target for selling products and services. Be it an advertisement on Facebook or a tweet from a fan or celebrity about your company, all of these social signals to help you expand your business to increase in customer base.
How they work?
Social signals help you increase your SEO (Search Engine Optimization) ranking. A share on Facebook, a tweet on twitter or even a plus one on Google+ will help you improve your SEO ranking. The more the likes for your page on social sites, more is the probability of your site getting mentioned on the first page of Google search results and at a high ranking when the most common of the words associated with your website, product or services are entered.
The more you promote your page, the more social signals you are bound to get which in turn will help with SEO rankings.
How they can be used effectively?
No longer is link building the only way to increase traffic flow to your page, gone are the days when you needed to get the link to your website made available on every relevant website to build your business by increasing traffic flow to it. Now with the availability of almost the whole world registered on Facebook, all you need to do is build a fan page and promote it, getting it liked and also shared on people’s page to increase your SEO ranking. Same is with the twitter fever catching on with every other individual bent on getting their opinions out there through tweets, you could get your loyal customer base to promote your business which in turn will help you get even more customers from people these days are more willing to follow what their friends suggest than just what advertisements do. So businesses out there are encouraged to build their presence through the latest tools which are turning out to be more effective than costly marketing campaigns and are free.
